True Green at Work: 100 Ways You Can Make the Environment Your Business (Paperback)

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Description


Now, from the authors of the quintessential how-to-go-green guide for individuals and households, this definitive do-it-yourself manual is for the working world—businesses, workers, and day-to-day life at the office. Positive and practical, True Green at Work tells everyone who holds a job, from top executives on down the ladder, how to help minimize their company’s carbon footprint. The book is accessible and actionable, with its signature, crisp design and lively text. Each page contains a single tip for reducing waste, making it easy for anyone in any job to take small steps toward a healthier planet. Suggestions run the gamut, from obvious recycling to innovative strategies that encourage sustainability.

Authors McKay and Bonnin draw on their extensive industry expertise to address corporate culture, branding, and marketing and to profile American businesses on the leading edge of green—inspiring stories that are sure to motivate any company and employee. Timely and smart, True Green at Work is one business book that will pay dividends.

About the Author


Kim McKay, an international social marketing consultant, is co-founder and deputy chairwoman of Clean Up Australia and Clean Up the World.

Jenny Bonnin is an international brand and communications strategist and is a director of Clean Up Australia and Clean up the World.

Praise for True Green at Work: 100 Ways You Can Make the Environment Your Business…


"If the question of our time is: our planet is sick, but what can little old me do to help? Then books such as this are the answer." —Treehugger.com

Product Details ISBN-10: 1426202636
ISBN-13: 9781426202636
Published: National Geographic, 02/19/2008
Pages: 144
Language: English


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