Class: Alice Acheson - Greatest Marketing Tool
02/27/2015 1:00 pm
Fri., Feb. 27 • 10:00-1:00pm • $60
Would your verbal book description gain the same success? True story: A New York City editor on the subway overheard two women talking, before turning their conversation to the book one of the women was writing. The editor, still listening, was intrigued, asked for the manuscript to be submitted, and PUBLISHED the book! This story could have occurred in the cafe at Book Passage or in the check-out line in your local super market.
A writer's first step to market a book is to talk to "everyone." You never know who the listener might be: an agent, publisher, bookseller, future reader. Learn what works, what doesn't -- and why. Don't blow your golden opportunity!
The pre-class assignment (instructions upon registration) is to write that 30-second pitch, practice it out loud -- many times -- and memorize it so it sounds like conversation.
"[The class] gave me an easy way to talk to my friends, booksellers, the media and new readers. But I also use what I learned as a way to shape everything I'm writing. Chances are, if I can't describe my story idea concisely (even to myself) then I need to keep thinking. I need to make sure I'm clear about what I'm writing. For me, it's the starting, not ending point of publishing a book. It's been the most valuable bit of wisdom I've learned."
-- Jennifer Solow, bestselling author of THE ARISTOBRATS and THE BOOSTER
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