Class: Alice Acheson - Your Book--What's Next?

09/20/2014 5:00 pm
Sat., Sept. 20 • 10:00-5:00 pm • $150
 
 
  
 
Pre-class assignment required.
 
Right!  You love the writing, don't like the marketing.  You don't know what comes next, or how to accomplish what is required, and when to do what.  Publishing has made a quantum shift, and your head is spinning.  Writers more than ever need to know how to interact with the industry.  This class pertains to self-publishing, print-on-demand or the traditional publisher.  A publishing contract doesn't necessarily signal success.  How can you ensure that you and your manuscript receive the deserved recognition?  How do you allot time, energy, and money?  How can you manage the tsunami of marketing tasks?  What about the demands of the digital world?  We begin with a timeline (before the book is published) to guide the entire process. The pre-class assignment is to write a sell sheet, based on instructions received upon registration.  

"Viking/Penguin told me that my author questionnaire [provided in class handouts; explained in class] was one of the best that they received.  I offered to go to New York to make them lunch.  It turned out they do monthly lunch meetings with their big authors, so they slotted me in -- right between Joan Didion and Michael Pollan....As a result of that lunch, the guy who handles the Borders account pestered them to consider me for their "original voices" program, which put my book in the front of all the Borders stores.  I would never have thought of it had it not been for you."    --     Kathleen Flinn: THE SHARPER YOUR KNIFE, THE LESS YOU CRY  
 
 
Location: 
Street:
51 Tamal Vista Blvd
City:
Corte Madera
,
Postal Code:
94925

Class: Alice Acheson - Bound-for-Success Book Proposal

09/21/2014 1:00 pm
Sun., Sept. 21 • 10:00-1:00 pm • $60
 
 
 
 
 
"I have never heard anyone give so much great information as Alice Acheson." 
-- Kate Wright, who found an agent.

Avoid Book Proposal Agita!  It's time for the first edit of your book -- and time to begin collecting information for your book proposal.  What kind of information?  In class we will discuss what makes a selling proposal and which elements of your book should be highlighted.  Here you will learn how to convince an agent or editor to read your book proposal, how to craft that all-important marketing paragraph, how to avoid pitfalls that stop the reading, the difference between the query letter and the synopsis, and other insights into impressing the reader. 
 
 
Location: 
Street:
51 Tamal Vista Blvd
City:
Corte Madera
,
Postal Code:
94925

Class: Alan Rinzler - How to Write & Get Published

09/27/2014 12:00 pm
Sat., Sept. 27 • 10:00-12:00pm • $55
 
 
 
 
What’s the difference between a page turner and a clunker that disappears without a trace? It’s the story, characters, pacing, literary style, dialogue, sensory description, and narrative voice. Learn specific techniques for improving your writing, then navigating the turbulent waters of today’s book business. Alan Rinzler has edited and published Toni Morrison, Tom Robbins, Hunter S. Thompson, Clive Cussler, Robert Ludlum, Shirley MacLaine, Jerzy Kosinski, Bob Dylan, and Andy Warhol in executive positions at Simon & Schuster, Bantam, Grove Press, Rolling Stone, and Straight Arrow Books.
 
 
 

Location: 
Street:
51 Tamal Vista Blvd
City:
Corte Madera
,
Postal Code:
94925

Class: Meghan Ward- Social Media Mastery 2

11/01/2014 1:00 pm
Sat., Nov. 1 • 9:00-1:00 pm • $65 
 
 
 
 
In this class, students will receive individual analyses of the following social media platforms from a master: Facebook, Twitter, LinkedIn, YouTube, Instagram, Google+. Meghan Ward is the author of Runaway: Confessions of A Not-So-Supermodel and the owner of Writerland.com, a weekly blog about writing and publishing.

Location: 
Street:
51 Tamal Vista Blvd
City:
Corte Madera
,
Postal Code:
94925


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