Psychological Pricing: Optimized Price Design in Four Steps (Business Guides on the Go)

About the Author

Markus Husemann-Kopetzky is Founder and Managing Director of the Price Management Institute (Germany), a consultancy specialized in professionalizing pricing at retailers, e-commerce players, and B2B companies. He is also Guest Researcher at the Freie Universität Berlin (Germany), a pricing expert and researcher bridging academic research and commercial practice. Previously, as Senior Pricing Manager and Project Manager at Amazon, he was responsible for strategic pricing initiatives and advised decision-makers at the management level for many years. He also chairs the largest European conference for pricing in retail and e-commerce and is the author of numerous articles and books on price management.